You have been running a coffee shop for some time for example and you are known among your customers to provide great coffee and a friendly service, but now you are expanding and you want to make your company’s name better known so that you would have a larger clientele in the future. What are some of the strategies you can use to make your name stand out?
Publicity and visibility
Publicity is key in putting your name out their with your fierce competitors. There are many ways of making your name known in both formal and informal settings. You can work on creating an attractive website and also put up a page on social media for example. Advertising, although quite costly in the short term is also one of the best strategies you can use to capture the market. Depending on your budget, you can advertise in newspapers, T.V. or you could also use other modern methods such as getting adver step nosing, which is a product which you can use on your own stairs to both enhance the safety of your stairs while you also have an advertisement with your name and a slogan for example that will run across the steps, an excellent way of hitting two birds with one stone!
Billboards and handbills
You can also have some billboards with your company name and a slogan around the neighbourhood close to your coffee shop so that your name will stick in people’s mind along with the best. Handbills that you can distribute in people’s mailboxes or direct mailing are also strategies you can use.
Think outside the box
You can also brainstorm other things that might work for you according to your clientele. You could also advertise in cinemas, although more costly it can help create a certain feeling when people think of your name and it will make them want to hang out at your coffee shop with friends for example. You can also approach a supermarket that attracts a lot of people and ask them whether they would be willing to publicise your name using adver step nosing, on a staircase and the advantage for them would be that they would enhance the safety of their stairs at the same time. Think out of the box and do what it takes for you as a company, depending on your needs and clientele to put yourself out there, with the greats. If you are seeking for safety steps visit this link http://www.safetystep.com/ for details.
Proof of the pudding
Finally, the proof of the pudding is in the eating, as the saying goes, so spend time perfecting your product and giving the best that the market can offer so that your name will be associated with a high quality service and your name will stand out from the rest as the best deal in town!